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5th International Congress on Social Sciences July 12-14, 2017 | Madrid, Spain WATCH THE VIDEO

Highlighted theme

Neuromanagement: On the Border Between Social Sciences and Empirical Sciences

Nowadays, fast and multiple socioeconomic changes prevail within an increasingly globalised and cross-disciplinary society. In this context, human beings have to revive their new identity so that to be able to adjust to these social changes, namely, a new man characterised by the raising of awareness stemming from a systematic, continuous and harmonic development that balances thinking, feelings, and experiences. In other words, a full building awareness in its four dimensions: rational, emotional-sensorial, intuitive, and experimental. The 21st century manager expresses his/her new personal identity through a new corporate identity: the neuromanager.



Universidad Rey Juan Carlos

The Universidad Rey Juan Carlos is a top Spanish public research university named after king Juan Carlos I of Spain. It was established in 1996 and is the second biggest public university in Madrid, with 37,939 students and four campuses (Móstoles, Alcorcón, Vicálvaro, and Fuenlabrada). The university offers a wide range of degrees, all adapted to the European Higher Education Area. This includes 64 undergraduate degrees, 44 dual degrees, 6 English-taught degrees, 6 university degrees on-line, 18 diplomas, 8 Engineering degrees, as well as a wide range of official master’s (81), doctoral programs and their own degrees and training (34), all related to the areas of Health Sciences, Experimental Sciences and Technology, Communication Sciences, and Law and Social Sciences.

Universidad Rey Juan Carlos (Vicálvaro Campus)
Faculty of Law and Social Sciences(Department building)
Paseo de los Artilleros (no number) | 28032 Madrid – Spain

Plenary Speakers

Dr. Mariano Alcañiz Raya

Dr. Mariano Alcañiz Raya – Polytechnic University of Valencia (Spain)

Tecnologías emergentes para neuroliderazgo

Prof. Mariano Alcaniz is full professor of Biomedical Engineering at Polytechnic University of Valencia (UPV) and Director of the Institute of research and Innovation in Bioengineering (I3B) of the of the UPV and the Laboratory for Immersive Neurotechnologies (LENI). His research activity is focused on studying how new technologies can increase the skills and abilities of people in various fields. He has pioneered the integration of virtual environments with applied neuroscience techniques to better understand human behavior in fields such as marketing, management or gastronomy. He has been coordinator of several European and national research projects related to the area. He has authored and co-authored several book chapters and articles in specialized scientific journals. He is also coordinator of several national programs of excellence in R & D & I such as Consolider, Prometeo and Ciber. Currently he is the technical representative for Spain in the ICT committee of the European program H2020. Prof. Alcañiz received the Lifetime Achievement Award 2012 from International Association of CyberPsychology, Training & Rehabilitation’s (iACToR).

Find Dr. Mariano Alcañiz at Linkedin | Researchgate | Twitter

 Dr. Sebastian Berger

Dr. Sebastian Berger – University of Vienna (Austria)

Eye-tracking without cameras: No magic, but a necessity.

Dr. Sebastian Berger has published numerous scientific contributions in the field of advertising research as a researcher of the Chair of Marketing at the University of Vienna. In 2014, he founded the company surveytain.me, which is specialized in implicit consumer research and online eye-tracking. Its innovative tools are used by leading market research companies and media agencies around the globe in order to analyze advertising effectiveness of their clientele.

More info at: www.surveytain.me

Mónica Edwards Schachter

Mónica Edwards Schachter, Ph.D – Independent research and miValu CEO (Spain)

‘Shaken, but not stirred’: sixty years of defining social innovation

Mónica Edwards-Schachter is a multidisciplinary researcher, writer, consultant, trainer and scientific disseminator with more than 25 years of experience in science and engineering education and innovation studies, particularly in social innovation, creativity and competences development. Dr. Cum Laude from the University of Valencia with a pioneering dissertation on the planetary crisis and sustainability education (Spain, 2003) and Phd (ABD) on Innovation and Engineering Projects (Polytechnic University of Valencia, 2006). She holds Bachelor Degrees in Electronic Engineering and Science Education. From 2007 to 2015 she worked at the Institute of Innovation and Knowledge Management (INGENIO) within the Torres Quevedo and Jae-Doc programmes supported by the Spanish Research Council. She has over 130 publications, including prestigious journals as Research Policy, Creativity and Thinking Skills, Review of Policy Research and editorials like Springer, Taylor & Francis, McMillan and IGI Global. She is currently participating in the project Social Innovation futures: beyond policy panacea and conceptual ambiguity, supported by EU-spri (European Forum for Studies of Policies for Research and Innovation). She received various prizes, like the IBM Award (Science in Action contest, 2012) with a game for scientific reasoning decision-making related to climate change and her book Redes para la Paz (Networks for peace), an essay on the interrelationships between peace, environment and sustainability (2007). Since 2008 she is blogger on innovation and creativity topics at the magazine Tendencias21 and from 2011 on living labs & hubs in Entrepreneurial Spaces & Collectivities (ESCies, UK).

Dr. Álvaro Luna García

Álvaro Luna García, Ph.D – Universidad de Villanueva and UNED (Spain)

Procesos de innovación y cambio socio-estructural en el ámbito urbano: un modelo comparado

Álvaro Luna holds a PhD in Sociology and a Masters Degree in Management of Innovation and Knowledge by the University of the Basque Country. He is interested in the urban and sociocultural challenges and dynamics that operate and influence social changing processes, and social innovations inside city regions. He is also focused on the study of creative and cultural industries and their impact and development inside the economy of cities, the development of research methodologies and skills in the management of innovative processes, and the economic underpinnings and impact of social innovations. He is an experienced lecturer in the National Distance Education University (UNED) where he teaches Sociology and Methodologies of Social Research since 2013. He currently works at Sinnergiak Social Innovation as Researcher and Project Manager, and teaches Organizational Sociology in the University of Villanueva, Madrid. He is also editor of the European Public and Social Innovation Review.

Dr. Stéphanie Smadja

Dr. Stéphanie Smadja – University Paris Diderot (France)

History and Evolution of Scientific and Literary Representations of Inner Speech

Stéphanie Smadja teaches Stylistics and French Linguistics, in the Department of Lettres, Art, Cinéma at the University Paris Diderot – Paris 7, since 2008. She was the Associate Director of the department from september 2011 to October 2014 and member of the governing council of the Humanities Institute of Paris, from may 2011 to may 2015. She is now member of the scientific council of the Institute and member of the governing council of the University Paris Diderot.

Since 2010, Stéphanie Smadja is the manager of the Monologue Research Programme. This project implies a reflexion on identity, subjectivity but also language and communication. The founding principle is a comparison between literature, arts and real life, to investigate inner life. We have expanded our research activities to art-research and action-research, including neuroscientific experiments. The Monologue programme is so far the first interdisciplinary programme in wich monologues, self-talk and inner speech are significantly considered, with challenges facing society. It has received the Diderot Innovation Price (February 16th 2016). Since October 2015, Stéphanie Smadja is working with the publisher Hermann to edit a collection Monologuer, related to the Monologue research Programme.

Lucía Sutil

Dr. Lucía Sutil – Universidad Rey Juan Carlos (Spain)

Del CEO AL BCO (Brain Chief Officer): El nuevo Directivo del siglo XXI

PhD in Psychology from the Universidad Complutense de Madrid. Master in Freudian Studies and Master in Psychoanalytic Psychotherapy. Director and head of the first European Master in Neuromanagement. Professor at the Rey Juan Carlos University of the Department of Business Economics. She is currently a member of the International Advisory Board of the scientific journal Economics and Management of Organizations, President of the Institute for Development of Techniques of Neuromanagement (ITNM) and Director of the Research Group on Neuroscience, Enterprise and Marketing (NEM) Juan Carlos. Her professional experience as a consultant in companies shares her research interests, which translates into the publication of several books on neuromanagement, the application of subliminal stimulation to marketing, the management of emotions, as well as the publication of articles in diverse Scientific publications and participation in congresses. The combination of professional experience as a clinical psychologist, university professor and consultant, has offered her the opportunity to work in the development of people and organizations in the labor and personal world. She is also a collaborator in various public outlets.

Books by Lucía Sutil in the Editorial ESIC.


Esmeralda Alarcón Montiel

Esmeralda Alarcón Montiel
Universidad Nacional Autónoma de México

Nerea Casado Quintana

Nerea Casado Quintana
Universidad de Málaga

Rosa Robles

Rosa Robles Trinidad
École des Hautes Études en Sciences Sociales

Efrén Rodríguez Toro

Efrén Rodríguez Toro
Universidad de Deusto

Ari Rocha

Ari Rocha da Silva
Universidade do Vale do Rio dos Sinos

Jiangjiao Yang

Jiangjiao Yang
Universidad Complutense de Madrid

Carlos Alvarado

Carlos Augusto Alvarado Casadiego
Universidad industrial de Santander

Ana Slimovich

Ana Slimovich
Faculty of Social Sciences of UBA

Liosdany Rodríguez

Liosdany Rodríguez Valle
Universidad de Granada

Felipe Gómez Gómez

Felipe Gómez Gómez
Universidad Nacional Autónoma de Mexico


Cristina de Blas Ortigosa
Universidad Rey Juan Carlos


2017 Congress Program
Download Congress Program