Neuromanagement: On the Border Between Social Sciences and Empirical Sciences
Nowadays, fast and multiple socioeconomic changes prevail within an increasingly globalised and cross-disciplinary society. In this context, human beings have to revive their new identity so that to be able to adjust to these social changes, namely, a new man characterised by the raising of awareness stemming from a systematic, continuous and harmonic development that balances thinking, feelings, and experiences. In other words, a full building awareness in its four dimensions: rational, emotional-sensorial, intuitive, and experimental. The 21st century manager expresses his/her new personal identity through a new corporate identity: the neuromanager.